Jawbreaker Boxing is an authentic boxing gym located off of Glenwood Avenue in Raleigh, North Carolina. TEA provides overall marketing and communications for Jawbreaker. Our efforts focus on expanding their impact & furthering their vision, including brand positioning, paid advertising, creative development, social media, product development, and website development.
We launched a new brand campaign to help reinvigorate Jawbreaker. The primary goal of the campaign was to drive brand awareness and preference, focusing on their core markets in Raleigh-Durham, North Carolina which was supported through Digital and Social. The creative highlighted the in-gym boxing experience & the free introduction class that they offer to new clients. The advertising campaign generated over 15,000 unique impressions, increased website traffic by 61% , and led to a 7x Return on Investment.
Return On Investment
Unique People Reached
Increase In Website Traffic
FRESH NEW LOOK. FRESH NEW VERTICAL.
TEA provided overall strategy, design, and development for Jawbreaker's new website. The new site, designed to align with Jawbreaker's brand while also featuring an online store, made it easy for customers to learn more about the gym, book classes, & purchase Jawbreaker gear.